In the future, a single company will dominate and control the cloud management ecosystem. This company will gain dominance by shifting its focus from feature-packed products so complicated that customers require PSO, and move to understanding the users needs and wants. By changing focus to users' needs this company will be able to reinvent the cloud management ecosystem, effectively commoditizing services, and driving the competition into the position of a silent partner. This system will be successful by overcoming the core challenges impacting the user’s life and build out from there.